turtles

I don't even really trust businesses to be concerned with profitability - being very involved in business myself (business major, and my Dad having a high position in a household name company, I've pretty much been immersed in business my whole life) one thing I've noticed is that in a large company, while the people at the top may know how to seek profits the right way, the people actually interacting with customers and employees (mid-level bosses, pretty much) are usually not smart enough to know to put the business before their own prejudices. For example, most company owners, CEOs, etc. know that seeking out minority employees and accommodating them is good business sense; basically, it's a good way to score quality employees who are desperate for good work and equal pay, and will be loyal to the company that treats them well. But mid-level bosses think the whole idea is ridiculous, 'catering to political correctness', and so on. And it doesn't help that a lot of them are convinced that hiring minorities means settling for people with only high school diplomas or bad work ethic because they don't believe POC, sexual minorities, etc. can actually be well-educated, good workers.

But it is true that the big bosses have taken notice; and of course you'll always have better luck with small companies, where the owners of the company can be directly involved in the day-to-day business. A lot of changes in the current business climate have shaken things up, as well, allowing more small companies to start up - making things like boycotts more possible, since people have more options; and consumers can show their preferences by migrating towards socially conscious companies, since those options are there for them to reward. It's a good climate for activism to take place in, I think, and it's an opportunity for things to change.

I will definitely take a look at your LJ C: